Facebook is about to not find enough space for more ads on its homepage

Facebook is about to not find enough space for more ads on its homepage
With the huge profits, Facebook received in the second quarter of its fiscal year - estimated at least $ 6.2 billion -; it is no longer a secret that advertising is the real and largest ally to achieve that revenue.
But Dave Weiner, chief financial officer, said the platform is now overwhelmed by ads and is about to reach the maximum number of ads that appear to users on the home page.
What does this mean? Means that Facebook will often look for new ways to develop its advertising and advertising sector. Otherwise, it will stagnate next year.
Increasing the number of ads that appear to users is no longer an option. "Ideal advertising is really a combination of science and art," Weiner said. We want to ensure that each user's experience will strike the right balance between content and advertising. "
Therefore, Facebook may choose one of the two options, either to increase its user base - and thus increase the number of ad views and interactions - or to create more effective advertising methods that are supposed to be available at higher prices than currently available advertising options.
Perhaps this is one of the reasons why Facebook is investing heavily in the live video sector. It's possible to see ads in a similar way to YouTube, such as running ads automatically before the video plays. Probably!

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